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Lesson 11

Checkout Friction Audit

Reduce hesitation around payment, forms, and trust signals.

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This lesson gives you a practical workflow, a decision checklist, and templates you can use immediately. Apply the worksheet before moving to the next lesson.

  1. Define the current offer problem in one sentence.
  2. Use the linked template before changing your page, checkout, or email sequence.
  3. Capture one measurable next action for this week.